The Martha rules [10 essentials for achieving success as you start, build, or manage a business]

Summary: Transforming personal passion into business success is the hallmark of the entrepreneurial spirit. Now, for the first time, legendary businesswoman Martha Stewart offers proven strategies and practical advice to encourage anyone to pursue his or her business dreams because, as she points out, "when work is based in passion, it does not feel like work." Martha's rules are aimed at helping readers recognize their own entrepreneurial instincts and channel their interests and skills into starting or building a business. The rules will also benefit enterprising employees or managers who want to apply Martha's energizing approach in a corporate setting to increase innovation and maintain a competitive edge. Ultimately, "The Martha rules" will appeal to entrepreneurs, executives, devoted fans, and anyone who has a great business idea just waiting to be developed.